Tell me about your videoAnimated explainers for software, training and education.
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Product videos for software teams. Training and educational videos for experts and teams. I turn the subject into a clear story, then direct the visuals and sound around what your viewer needs to understand or do.
Selected films
Product stories, animated explanations and illustrated worlds. Explore the films and the thinking behind them.
Fictional product concept
Get paid without the chase. An invoicing concept film: a phone spins in, overdue invoices lift off its screen, one tap sends the reminders, and every payment lands.
Concept film for a fictional product. Directed by Eric Moore. Built in code with Three.js; the lark is a 3D model generated with Tripo. Music is AI-generated; the sound effects are made in code.
Fictional product concept
From first photo to front door. A listing-media concept film in one continuous take: a home's photos relight to twilight, become a listing on a phone and a Mac, sell, and end on the keys at the door.
Concept film for a fictional product. Directed by Eric Moore. Built in code; the photographs are generated with GPT Image and the closing footage with Seedance. Music is AI-generated; the sound effects are made in code, the keys' jingle with ElevenLabs.
Fictional product concept
Support, in sync. A SaaS concept film about triaging requests and routing them to the right team.
Concept film for a fictional product. Directed by Eric Moore. Built in code with AI-generated photographic imagery. Music is a temporary selection.
Fictional product concept
Find the fault. A developer-tools concept film that traces a failing checkout to its line of code and commit, then a person rolls it back.
Concept film for a fictional product. Directed by Eric Moore. Built in code. Music and most sound effects are AI-generated.
Fictional product concept
See the path. An analytics concept film that connects website, product and billing events into one customer journey, then filters it with a request typed in plain words.
Concept film for a fictional product. Directed by Eric Moore. Built in code. Music is AI-generated; most sound effects are made in code.
Owned educational publishing
One subject, carefully explained through animation, evidence and visual examples.
Directed by Eric Moore. The opening of a 16-minute film; Lena, Sam and the accident are fictional. The frames are generated with GPT Image and animated with Wan and Kling; the readout is made in code. Narration and radio voices are AI, made with ElevenLabs; music is AI-generated. Owned publishing, not commissioned training.
Owned narrative publishing
Legends and folklore brought to life through illustration, narration and sound.
Directed by Eric Moore. AI-assisted production and AI narration. Owned narrative work.
Owned product · Work in progress
A story about private answers and the conversations they make possible.
Eric Moore’s owned software project. Directed by Eric Moore. AI-assisted production. Full film remains work in progress; the opening has been reviewed.
What I make
A product people need to understand.
A subject they need to learn.
We start with your viewer.
For software teams
Show the workflow. Make the value visible. A focused product film for a launch page, homepage or sales conversation.
Product storytelling · Paylark conceptOne story. Three formats. A defined 30-second package with landscape, square and vertical versions.
US$3,500Complete product-film package
↗Start with the US$1,750 story stage, credited in full.
For experts and education teams
Turn approved material into an animated lesson or explanation, built around what your viewer needs to understand or do.
Educational explanation · Owned publishingYour subject. A clear learning objective. Duration, visuals, narration and review steps shaped around the material.
Scoped to your projectStart with the subject and audience
↗A proposal after we review the material together.
You receive the agreed finished video files and accompanying text for your own platform, help center or presentation. Course platform setup, quizzes, certification and credential issuance are outside this video scope.
From subject to screen
You help shape the story before animation begins, with an early creative review along the way.
Who is watching? What do they already know? Define what they should understand or do next.
Audience + objectiveChoose the action, relationship or demonstration that makes the subject clear. Check it against your source material.
Script + storyboardReview the story and visual approach together. Confirm factual claims and scope before animation.
Approved creative directionDirect the motion and sound, review an early cut, then refine and check the agreed final files.
Finished film + formatsMeet your filmmaker
I'm Eric Moore. I'm the product owner of DecideNorth, my own consumer software project.
I bring that product perspective to the story: what does someone need to see, understand and do next? I direct the visuals and sound around that question.
Explore my own projectsThe US$3,500 package includes one script or on-screen narrative, a storyboard, two styleframes, a 30-second master, and square and vertical versions of the same story. Licensed music and sound effects, two consolidated animation revision rounds and final-file checks are included.
Narration, extra languages or workflows, longer films and extensive new 3D or illustration are scoped separately.
View the packageYes. The US$1,750 story stage includes a product/problem brief, script, four-to-six-panel storyboard, two styleframes and one consolidated board refinement. It is credited in full if you continue with the complete package.
You can stop after that stage and use the bespoke paid-for materials with another producer.
We agree actual board, animation and final-delivery dates before booking, based on the scope, available slot and your review schedule. Production starts once the inputs, payment and slot are confirmed.
Share your launch or training date in the brief so we can check the fit.
The audience, the purpose of the video and the material we need to explain. For software, that includes current brand and UI assets or agreed access. For educational work, it means approved source material and a clear learning objective.
We also agree who approves factual claims and brings feedback together.
The work shown here uses AI-assisted production; Why Lantern and The Ink Teller also use AI narration. The production notes identify each film's status and credits.
Before booking, we agree the actual workflow, permitted AI use, confidentiality and rights for your material. Your requirements shape the approach.
The current selection shows my own product and publishing work, plus fictional product concepts. Each film is labeled with its status. DecideNorth is still a work in progress.
Let's make it clear
Tell me who it's for, what needs explaining
and where you want the video to go.
The enquiry does not book a slot.